Vista, CA, Oct. 6, 2009 — According to the Design Build Institute of America, the percentage of the non-residential market using design-build has increased by 600% in the past 10 years, and is expected to overtake traditional design-bid-build as early as next year. To help everyone in the A/E/C industry succeed in design-build, the Society for Marketing Professional Services has assembled a team of five expert practitioners to develop a new book entitled Design-Build Services: A Marketing and Business Development Handbook, published by BNi Building News.

This handbook starts off by taking the reader through the process of developing a successful design-build marketing and sales program. Using examples from successful companies around the country, it shows how to create targeted marketing plans, market private, public and Federal projects, research new design-build projects, create a market-driven sales force, and write successful proposals.

The second section of the handbook focuses on how to run a successful design-build firm once a project has been awarded, presenting the reader with tools for scheduling, quality control, and ensuring client satisfaction. Some of the topics covered include:

• How to develop a successful design-build marketing and sales program and how to target specific marketing efforts to private, public and Federal projects.
• How evaluators score a design-build proposal, and how to meet all the special requirements for responding to a design-build RFQ/RFP.
• How to gain a competitive advantage in the design-build proposal process by knowing 5 key characteristics of the evaluation panel.
• How to weigh the relative importance of speed, price, quality, and qualifications, and how to optimize the use of your resources to deliver on these.

The increasing demands for speed, quality and cost control ensure that design-build will become more and more predominant in the years ahead. For today's A/E/C firm, this handbook opens a door to the future.

BNi Building News is offering free shipping on all orders for Design-Build Services: A Marketing and Business Development Handbook placed by October 31, 2009. To take advantage of this offer, customers need to go to www.bnibooks.com and enter Coupon Code 972W on the checkout page.

About BNi Building News
BNi Building News (www.bnibooks.com) is a leading publisher, developer and distributor of books, codes and cost estimating data for the construction industry. Through its network of strategic partnerships with numerous industry organizations, BNi Building News seeks to deliver high quality content that will help A/E/C firms grow and become more profitable.

About the Society for Marketing Professional Services
The Society for Marketing Professional Services (www.smps.org) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.

About the Authors
· Sally A. Handley, FSMPS, CPSM is President of Sally Handley, Inc., a marketing consulting, training and staffing firm. She has over 25 years' experience in the marketing pf professional services in the design and construction industry.
· Kevin Miller is the founder and President of Frost Miller Group, a marketing communications firm, based in Bethesda, MD, specializing in the construction industry.
· Ronald D. Worth, CAE, FSMPS, CPSM is the Chief Executive Officer of the Society for Marketing Professional Services, the nation's largest professional association catering to marketing and business development professionals in the architectural, engineering and construction industries.
· Carla Lopez del Puerto, Ph.D. is an assistant professor in the Construction Management Department at Colorado State University.
· Douglas D. Gransberg is the Sam K. Viersen, Jr. Presidential Professor of Construction Science at the University of Oklahoma.

Contact: Mike Wasco, BNi Building News
Phone: 760-734-1113 x105
Email: mikewasco@bnibooks.com
http://www.bnibooks.com

BNi Building News
990 Park Center Drive, Suite E
Vista, CA 92081-8352

ArchitectureWeek Press Release Service